Forged in San Francisco in 1896, we are proud to be America’s First Craft Brewery. As we celebrate and honor our 125 years of trailblazing tradition, we’re looking ahead to our next 125. Anchors raised and full Steam ahead.
In San Francisco
We’re proud to be born in the cradle of progress: San Francisco, California. Music, technology, and yes, beer, all changed forever here. Progress is in the DNA of the City, and by extension, it’s in ours.
And like San Francisco, we’re evolving so we can keep handcrafting quality and time-honored brews for the next 125 years of doers, makers, explorers and above all, thirsty dive bar patrons.
Forgingthe New Look ofAnchor
We’re honoring our past while staying true to our roots, with a look as bold as the brand it represents. But with beer as it is with people, it’s what’s inside that counts. And we didn’t change a thing about our iconic beers.
An Evolved Logo, Inspired By The Past
Inspired by one of the original Anchor Brewing logos, the refreshed Anchor logo is modern while incorporating etching details that tie back to our history
Bold And Bright, Just Like Our Brews
A sunny new “California Gold” color, inspired by our Gold Rush roots and long brewing tradition in the Golden State, paired with a blue that nods to our history by the Bay
Forged In San Francisco
There is more to the cityscape than the bridge, and Anchor is always at the heart of it
A true San Francisco icon, Steam Beer is America’s original craft beer, named for the 19th century practice of fermenting beer outdoors due to the lack of refrigeration. As legend has it, the chilly San Francisco night air naturally cooled the fermenting beer, creating the visual of steam rising from the brewery rooftop.